Travel Destination Website Case Study

OUR ROLE FOR CHATEAU SECRETARY

  • UX/UI Design
  • Cosulting Services
  • Front-end
  • Back-end
  • SEO

The Project

Why choose random hotels, when you can rent a castle? Chateau Secretary is a triumph of historic charm combined with rustic elegance and modern comfort.

Boasting stylishly furnished rooms with a delightful rural view, this unique accommodation can cater for the most sophisticated tastes. As a result, we teamed up to make the best out of this exquisite project.

Creating a drop-dead gorgeous website for a luxurious travel destination can become quite a tough row to hoe. It’s a remarkably smooth process of blending minimalism with a stunning design and maximum utility. And of course, we had to balance it with the business needs.

Our plan was to focus on a rather simple and easy to browse structure in order to provide a seamless UX for visitors. This would enable better conversions and thus the stunning images of the holiday destination would speak for themselves.

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The Team

A website representing a grand heritage building not only required a visually engaging front-end, but also a powerful back-end to render the necessary data and information in an immediate and meaningful way. Add a talented designer, a skilled tester, a project manager for a smooth planning process and great support from the client. That’s how we ended up with the recipe for a successful project: a front-end developer, a back-end developer, a designer, a project manager, a QA specialist

Discovery & Research

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We like to empower our clients when it comes to updating content, so when Chateau Secretary approached us, we seized the opportunity to develop a custom WordPress theme that enabled them to always keep their customers updated without a hitch. This meant a website that was easy to use behind the scenes as it was for the end user.

By means of the custom WordPress module, the communication with customers has considerably improved and features like online or offline reservations and price adjustments have turned into a no-brainer.

Solution

We didn’t just make the website usability easy as pie for both the client and the end-user. Our minimalist and photographically-driven approach enabled a sophisticated user experience.

Therefore the flow of the site can be experienced in a way that naturally generates conversions.

Website Design

Design is what gives a real edge over competitors, so we relied on an elegant colour palette and we counted on the lavish images to carry the message.

We have also invested a great deal of resources for securing the theme and we recommended top-notch hosting packages in order to ensure multiple layers of security.

Takeaways

  • What looks simple is actually very complex

    Creating a minimalist website for showcasing luxurious accommodation and amenities is not an easy task and it requires an entire team of experts.

  • Sometimes less is more

    When it comes to websites, both the structure and design will require highly personalized features according to the targeted groups.

  • Images speak louder than words

    Because some businesses require an outstanding online presence where astonishing images come first. Then come the other visual elements of the interface

Final Thoughts

We were honoured to embark on the Chateau Secretary journey and to have created a website that truly embodies the vibe and the essence of this amazing castle. We are proud of this project and for working so closely together to create a beautiful and user-friendly website.