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Website Redesign: From Data Overload To User-Friendly Finance

FINANCIAL / EUROPE

Is your website a data swamp? We transformed a complex financial website into a user-friendly oasis. Clear navigation, organised data, and a smooth user journey – all designed to attract new investors and empower existing ones.

CHALLENGES

Our client is an innovative Romanian business with a long tradition in the investment industry. The project’s main objective was to design a website that could cover a wide range of user types, from first-time visitors to loyal clients, experienced traders, and first-time investors. They needed to deliver the right information for each user type. This specific case involved processing a large amount of technical data and transforming raw information on funds and investment solutions into user-friendly and easy-to-follow structured data and graphics.

This project’s challenges included a previous website design filled with information overload, a complex data structure, and unclear navigation, which made it very difficult for users to find the right information promptly. All these were limiting the company’s ability to attract new clients and facilitate their current clients’ investment processes.

SOLUTION

Our solution encompassed the following key points:

  • Research

    For us to develop a user-centric solution, we needed a comprehensive and in-depth research phase, which took about 30% of the project timeframe.

  • User Experience (UX) Design

    By prioritising user needs through in-depth research on user journeys and finding the real pain points, design and functionality, we made sure to deliver a smooth and intuitive user experience.

  • Information Architecture (IA)

    We managed to restructure the website’s information architecture to prioritise clarity and accessibility. We reorganised a complex database into a logical and hierarchical structure, thus making it easy for users to navigate and quickly find relevant information.

  • Content Strategy

    We helped them with a well-thought-out content structure based on our client’s current comprehensive content that was meant to educate and engage users. The general content strategy was focused on clear communication of the company’s investment solutions and value proposition.

Value added IN OUR COLLABORATION

Enhanced User Journey
The redesigned website streamlined the user journey, making it a lot easier for all experience-level users to find the right information for them.

Improved Information Accessibility
A logical and hierarchical information architecture offers clear and organised access to complex financial data.

Data Integration
The new platform successfully integrated extensive financial data, delivering accurate and up-to-date information to users.

Enhanced Brand Positioning as a Trusted Investment Partner

SERVICES DELIVERED
TEAM COMPOSITION

1 UX/UI designer
1 Information Architect
1 Content Strategist
1 Project Manager

PROJECT DURATION

A timeframe in which we made sure we delivered an outstanding UX Design, the entire redesign process took about 3 months

TECHNOLOGIES

  • Figma

  • Jira

We’re extremely thankful to have
earned 5-star ratings from our valued clients.

clutch Flowmatters
12 reviews
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