In other words, this means that if you have a great performing website, your SEO is better and users that visit your website are having a great experience! And who wouldn't want that for their online business? But things are easier said than done, this is why there are still so many websites with low-scores in terms of speed and performance.
It doesn't matter if you are looking for a partner to help you by building a great-performing website from scratch, or just a performance optimization solution for your current website, we are here to help you with the right technical solutions. And should you need complete SEO services, check our strategic SEO solutions too.
To get a bit more technical, our optimization services include the improvement of page load time, reducing image size without losing quality through webp implementation or other compressing actions, the analysis of all your code files and optimizing them. We also focus on important core areas which include content delivery network caching, server configuration, application security, dynamic resizing and more. This process of speeding up your website is extremely important and should be on top of your priority list as faster website download speed is known to increase visitor retention and user satisfaction as well as increasing user trust. With a few key actions for this performance tuning technique of your web application, like reducing the code file size, minimizing the number of requests, which also impact the client-side, you are making sure the usage of your web app is done properly, any client that may access it will have a flawless experience and you will also rank better on Google.
How do we do it?
In order to offer a complete website performance optimization, we start by analyzing the website and running an initial test using tools like PageSpeed Insights by Google or Web Page Test. We then prioritize the problems found or errors, starting with the ones that have the biggest impact on performance and going down to the lower ones.
In other words, we monitor and analyze the general performance of your web application and we identify the best ways to improve it, starting with critical issues first. As we’ve mentioned before, this optimization technique will help you in two ways: one regarding the users accessing your web application, which will have a great experience using your website via a desktop or mobile browser, and another one regarding your website’s rank on Google, as performant web applications in terms of speed and user experience, are more likely to show in higher SERP results.
What comes next, let’s get technical:
This is an important step as an image usually takes up more space and make the download time higher. This is why reducing image files sizes is crucial for any web application. We continue our performance tunning with lazyload images. We also recommend or implement dynamic serving for mobile devices, which means that a server looks for a User-Agent value in order to determine the type of device used to access a certain page, then shows content accordingly.
Setting proper cache
Browser cache. Object cache (if applicable). Server-Side cache. Leverage a content delivery network (CDN) if possible.
For projects that are not developed by our team, we usually find more problems that determine a huge Time To First Byte (TTFB), mainly influenced by low-performing code. This is where we go deep into that code and try to optimize all the functions, loops, or queries involved so we reduce the execution time of the entire code in the project.
Plugins & Libraries
For projects we've developed from scratch, we always keep in mind not to use a great number of libraries or plugins and keep it as simple as possible so we don't have performance issues.
Another important aspect of a website's performance is the server. Some servers offer Litespeed cache (a great tool for caching), some offer Redis (for data caching), some offer ElasticSearch (for websites that have complex search pages). Some offer dedicated servers, some offer shared VPS. Of course, each feature adds to the total amount you pay for the hosting company but it can significantly impact your website's performance. We offer our support in choosing the right server for each of our partners so it perfectly fits their needs. Therefore, if you are also looking for consulting regarding server selection and other such services, we are ready to help.
Make sure your web application’s performance meets all requirements and choose a trusted partner to help you with the implementation of a speed optimizing technique, to have the guarantee that any client that may access your website will have an amazing and fast-loading experience. All our services are custom, to satisfy all our client’s needs, so you can opt for a full-service website performance optimization service, or you can choose a simple Website Performance Audit or an in-depth Website Performance Implementation. Request a quote today and let’s skyrocket your web application.
We reduce the number of external resources used by adding their content into the project (if possible) or by eliminating them completely from the project if it's not essential. We set up proper expiry headers for the static assets (the inclusion of external resources into our project also helps us here). The use of fonts is always a red flag if they're not preloaded and don't have the swap property set. We set a pre-connect tag to essential 3rd party resourcesWe reduce the number of external resources used by adding their content into the project (if possible) or by eliminating them completely from the project if it's not essential. We set up proper expiry headers for the static assets (the inclusion of external resources into our project also helps us here). The use of fonts is always a red flag if they're not preloaded and don't have the swap property set. We set a pre-connect tag to essential 3rd party resources
Frequently Asked Questions
Next, we will be answering some of the most asked questions, so you can get a better understanding of speed optimization services and how you can benefit from it.
1 What is web performance optimization?
Web performance optimization is the process of analyzing the performance of a web application and discovering ways to improve it. The problems or issues that could affect an app’s performance appear in both the client’s side and the server’s side codes. This is why it’s important to optimize and check both sources in order to properly improve it.
2 Why is speed important for your website?
Page speed is an important factor for your website’s rank. Since 2010, Google started considering page speed as a ranking factor. Therefore, if your website isn’t performing well in terms of speed and load time, it could be penalized and appear lower on search engine results pages.
3 Do website speed and performance influence conversions?
Actually, they do. Speed is clearly now an essential aspect if you want to retain users on-site and decrease your website’s bounce rate. According to Small SEO Tools and Strangeloop, a one-second delay in page load time means a drop of 7% in your conversion rate. As you know, Google and other search engines already penalize slow-loading websites, but at the same time, so do users.