Website Performance Optimization

Website Performance Optimization

Having a great-looking or complex website is simply not enough! Website speed and performance is key and affects both SEO and user experience. So as you can see, website performance can also help you boost your SEO score and position in organic search results. 

In other words, this means that if you have a great performing website, your SEO is better and users that visit your website are having a great experience! And who wouldn’t want that for their online business? 

But things are easier said than done, this is why there are still so many websites with low-scores in terms of speed and performance.

It doesn’t matter if you are looking for a partner to help you by building a great-performing website from scratch, or just a performance optimization solution for your current website, we are here to help you with the right technical solutions. 

And should you need complete SEO services, check our strategic SEO solutions too.

How do we do it?

In order to offer a complete website performance optimization, we start by analyzing the website and running an initial test using tools like Page Speed Insights by Google or Web Page Test. We then prioritize the problems found or errors, starting with the ones that have the biggest impact on performance and going down to the lower ones.

What comes next, let’s get technical:

Minify and Concat js & CSS files. Optimize images (resizing, compressing, webP versions for browsers that support it). Lazyload images. Implement dynamic serving

Setting proper cache

Browser cache. Object cache (if applicable). Server-Side cache. CDN.

Key actions

We reduce the number of external resources used by adding their content into the project (if possible) or by eliminating them completely from the project if it’s not essential. We set up proper expiry headers for the static assets (the inclusion of external resources into our project also helps us here). The use of fonts is always a red flag if they’re not preloaded and don’t have the swap property set. We set a pre-connect tag to essential 3rd party resources.

TTFB

For projects that are not developed by our team, we usually find more problems that determine a huge Time To First Byte (TTFB), mainly influenced by low-performing code. This is where we go deep into that code and try to optimize all the functions, loops, or queries involved so we reduce the execution time of the entire code in the project.

Plugins & Libraries

For projects we’ve developed from scratch, we always keep in mind not to use a great amount of libraries or plugins and keep it as simple as possible so we don’t have performance issues.

Server Consulting

Another important aspect of a website’s performance is the server. Some servers offer Litespeed cache (a great tool for caching), some offer Redis (for data caching), some offer ElasticSearch (for websites that have complex search pages). Some offer dedicated servers, some offer shared VPS. Of course, each feature adds to the total amount you pay for the hosting company but it can significantly impact your website’s performance. We offer our support in choosing the right server for each of our partners so it perfectly fits their needs.