EVENT PRODUCTION / EUROPE
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Music Festival Project: Building a Community Beyond the Stage

EVENT PRODUCTION / EUROPE

We transformed a music festival’s website from an informational brochure to a vibrant online community hub. With a user-friendly design, clear information architecture, and a touch of storytelling, the new website fostered deeper connections between attendees, artists, and the festival itself.

CHALLENGES

The heart of this music festival wasn’t just the music; it was the sense of community. But their website? It felt more like a static program listing than a portal to an unforgettable experience. Attendees from all walks of life – young music lovers, families with kids, even pet owners – needed a welcoming and informative space. The existing website just wasn’t cutting it.

SOLUTION

Our solution was a website designed for connection, so we rolled up our sleeves and got to work. Here’s what we delivered:

  • Inclusive Design

    We built a user experience that was crystal clear and easy to navigate for everyone, from tech-savvy millennials to grandparents planning a fun outing with the grandkids.
  • Modern Appeal

    With a clean, visually striking design featuring dreamy colours and playful fonts, the website reflected the energy and spirit of the festival.
  • Information at Your Fingertips

    Finding details about the festival, including the artist lineup, was a breeze. No more hunting for buried information – everything was right there, easy to find.
  • Mobile-Friendly Design

    We live in a mobile-first world, and this website reflects that. Attendees could access everything they needed, from set times to artist bios, on any device.
  • Storytelling Through Content

    The website wasn’t just a static page; it was a digital storybook. We used text and images to create a narrative about the upcoming event, weaving in interesting facts and festival history to give visitors a sense of what awaited them.

Value added: A Festival Website Built to Last

Reduced workload for the team

Our client emphasised wanting minimal interference with the website. Our solution delivered exactly that. They could focus on creating content, knowing we would handle everything else – security, updates, and even the online shop.

Long-lasting value

This wasn’t a website built for a one-time event. Our client planned (and achieved!) a lifespan of at least three years. Our approach ensured scalability and ongoing functionality.

Clear communication

Technical jargon can be a barrier. But our partner highlighted how impressed they were by our ability to explain everything clearly, even to someone unfamiliar with the technical aspects.

TEAM COMPOSITION

1 UI/UX Designer
1 Front-end developers
1 Back-end developers
1 Quality Assurance Engineers
1 Project manager
1 Solution Architect

PROJECT DURATION

Final product completion: 9 months

TECHNOLOGIES
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The way they explained everything to us was impressive.

The website was better than expected as it’s being used years longer than anticipated. Flowmatters delivered the work within the timeframe and went out of their way to explain the entire process and provide clarity.

EVENT PRODUCTION / EUROPE
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